Description:
Continuing Full Time Appointment
Professional Employee Level 6/7 – annual salary up to $102,606 pa
Plus 17% superannuation and 6 weeks annual leave
Casuarina Campus
Utilise your marketing experience to develop and manage marketing plans for CDU
About the Position
As the Digital Marketing Officer, you will be responsible for maintaining a pivotal role in the development, execution, and optimisation of digital marketing initiatives to support student recruitment, brand awareness, and stakeholder engagement. This position is responsible for managing digital marketing campaigns, reporting on marketing performance, and ensuring the smooth operation of marketing activities across digital platforms.
Working collaboratively with internal teams, faculties, TAFE, and external partners, the Digital Marketing Officer contributes to increasing student engagement and acquisition through data-driven digital strategies, content creation, media planning, and campaign performance tracking.
About You
To be successful, you will require:
- Proven experience in leading and executing successful digital marketing campaigns across multiple platforms
- Strong analytical skills with the ability to interpret data and generate actionable insights
- Knowledge of digital advertising platforms such as Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
- Advanced written and verbal communication skills, with the ability to tailor content for digital channels and diverse audiences
- Demonstrated ability to lead cross-functional projects and collaborate effectively across teams
- Strong project management and budgeting skills, with experience using analytics to evaluate and improve performance
- In-depth knowledge of social media advertising, SEM, SEO, email marketing, and digital analytics
- Proven technical skills with Microsoft Office (including Excel, Word and PowerPoint) and digital platforms (including Google AdWords, Meta Business Suite, and Sprout Social or similar)
Desirable competencies
- Knowledge of marketing systems and tools, such as CRM platforms, marketing automation, Google Analytics, and web CMS.
- An understanding of the higher education sector, student recruitment cycles, and digital marketing within tertiary institutions.
To view the full position description please click the apply link to be directed to the vacancy on our CDU job site and then click on job attachments.
Remuneration
Appointment to this role will be at Professional Employee Level 6-7. The base salary will be in the range of $86,629 - $102,606 per annum. The total remuneration package will be in the range of $101,355 - $120,049 per annum, including 17% superannuation.
What’s in it for you?
- An employer who values your contribution to building a bigger, better and stronger University
- Work with a University committed to changing people’s lives for the better through training, education and research
- Opportunities for professional development, paid study and career progression
- An enviable lifestyle in the spectacular Northern Territory
- 17% superannuation
- Up to six weeks of paid annual leave
- Up to 26 weeks of paid parental leave (primary care giver), in addition to government payments (eligibility criteria apply)
- Recognition of prior service with another Australian university / NT Government for Long Service Leave (recognition applied to qualifying period only)
- Ability to negotiate transfer of leave entitlements under the Public Employment (Mobility) Act 1989
- Free on-campus parking in designated areas
- Employee Assistance Program
- Salary Packaging opportunities
How to Apply
All applications must be received online via the ‘apply’ button and should include your resume and a cover letter outlining your interest in the role and relevant skills and experience.
For a confidential discussion about the position please contact Drew Tweddle via email ************@cdu.edu.au
Adjustments can be made throughout the application and selection process, as well as during employment to support applicants and employees with disability. CDU’s Workplace Adjustment Policy and Procedure can be found at https://policies.cdu.edu.au/view-current.php?id=191&version=1. If you would like to discuss adjustments, please contact the People Services Team on 08 8946 62***or email **************@cdu.edu.au.
Diversity and Inclusion
At CDU we actively celebrate our diversity. We innovate, embrace new ideas, and act with courage and kindness. We’re about what we can give to the world rather than what we take, and we believe in the transformative power of education. We work hard to make sure every member of our University community feels they truly belong. Understanding that it is through our focus on our people and leveraging our differences that will make CDU the most connected University in Australia, we are striving to ensure that our culture and our community are inclusive of all our staff, students, and visitors. We are committed to maintaining a culture where everyone feels respected, safe, encouraged to speak up and supported in achieving their professional goals. Applications from First Nations people, women at all levels, culturally and racially marginalised people, people with disability, neurotypical and neurodiverse people, LGBTQIA+ people, people with family and caring responsibilities and people at all stages of their careers are welcomed.
You make CDU. And we want you to be exactly who you are.
Applications Close: Tuesday 8th July 2025