Where

Digital And Content Officer

APS
Townsville Full-day Full-time

Description:

We are seeking an experienced, dynamic and creative digital professional to join our small team at the Great Barrier Reef Marine Park Authority, Australia's lead management agency for the Reef. Working as part of a team, you will provide strategic input into the Reef Authority's digital and marketing plan, processes and reporting to ensure content and our communications channels remain on-brand, build our audience, and positions us as the authoritative voice for the Reef.
In this position, you will be involved in developing a range of audience-focused content for our channels including, but not limited to: entertaining and interactive content, written posts, images, engaging videos, reels, animations, and infographics. You will play a crucial role in supporting optimal user experience across our digital channels, developing and implementing effective website strategies including SEO and web design, and supporting the Digital and Marketing section.
You'll know your way around social media channels, website management tools, scheduling tools and measurement, and be able to use your creative copywriting and content producing skills to optimise content across channels to maximise audience reach, amplify the messages, and ensure return on investment.
The position also supports the team in providing creative material to journalists and stakeholders, as well as participating in other projects that supports the overarching communications strategy, across the team and the organisation.
The key duties of the position include
  • Contribute to the Reef Authority's digital and marketing initiatives, provide strategic and practical advice, and identify opportunities for delivering a creative and audience-focused digital experience through implementing our digital and marketing activities.
  • Produce engaging and creative ways to tell-stories and position the Reef Authority through interactive content, graphic design, video, audio, photography, infographics, blogs, animations and reels, with the in-house teams or via external suppliers from the planning stages (conception, storyboard, copywriting) right through to the finished product.
  • Assist with coordinating content and managing social media platforms including moderation, handling comments, messages, and actively engaging with other key stakeholder channels to increase brand awareness.
  • Contribute to the ongoing maintenance and enhancement of our corporate website using our content management system, ensuring a seamless user experience and up-to-date information. Support the Digital Manager and wider section by assisting with the ongoing enhancement and maintenance of the Reef Authority's communication channels, publications and content management system.
  • As part of the team, participate in section functions including media relations media clips, after-hours on-call roster and media liaison.

23 Jul 2025;   from: uworkin.com

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