Description:
About the Role
YouTrip Australia is looking for a Marketing Executive to support the execution of day-to-day marketing initiatives across social, content, lifecycle, and campaigns.
This is an all-rounder role suited to someone early in their marketing career who wants hands-on exposure across multiple channels in a fast-moving fintech and travel environment.
You'll work closely with the local Marketing, Product, and Community teams to help bring campaigns to life, support launches, and ensure YouTrip shows up clearly and consistently across key touchpoints.
Your Mission
Support the execution of marketing initiatives that help users understand, trust, and use YouTrip — with clarity, consistency, and a strong customer lens.
Key Responsibilities
Campaign & Marketing Execution
- Support the planning and execution of marketing campaigns across social, content, and owned channels
- Assist with campaign briefs, timelines, asset coordination, and rollouts
- Help coordinate marketing activity around product launches, features, and seasonal travel periods
- Ensure campaigns are executed accurately and on time across channels
Content & Channel Support
- Assist with content planning and publishing across social, email, and in-app channels
- Support copywriting for emails, push notifications, landing pages, and basic campaign assets
- Work with Social and Community team members to ensure messaging is consistent and aligned
- Help repurpose content across different formats and channels
Lifecycle & Customer Journey Support
- Support execution of lifecycle communications (email, push, in-app) across onboarding and activation journeys
- Help maintain and update basic lifecycle flows, templates, and content
- Assist with QA, scheduling, and performance checks of lifecycle sends
Insights, Reporting & Optimisation
- Track basic performance metrics across campaigns and channels (open rates, CTRs, engagement)
- Help compile reports and summaries to share learnings with the broader team
- Support simple experiments and iterations based on performance insights
Cross-Functional Collaboration & Operations
- Work closely with Product, CS, and Community teams to stay aligned on launches and messaging
- Assist with marketing operations tasks such as campaign tracking, documentation, and planning support
- Help keep marketing calendars, trackers, and assets organised and up to date
About You
- 1-3 years of experience in a marketing, growth, or communications role (in-house, agency, or startup)
- Strong written communication skills and attention to detail
- Comfortable supporting multiple initiatives at once in a fast-paced environment
- Organised, proactive, and keen to learn across different areas of marketing
- Curious about how marketing drives user behaviour and business outcomes
Nice to have:
- Exposure to email, CRM, or lifecycle tools
- Basic familiarity with social media platforms and content workflows
- Interest in travel, fintech, or consumer technology
- Experience working in a startup or lean team environment