Graphic Designer and Brand Specialist

Description:

About iRealty

iRealty is an AI-powered platform built specifically for Australian real estate agencies. We turn dormant databases into predictable listing opportunities through smart, automated nurturing campaigns.

Our customers are time-poor real estate agents who need results, not more tools. They want proof their marketing works, better pipeline visibility, and systems that surface buyer and seller intent before their competitors do.

We've achieved product-market fit and are now scaling our growth engine. We're moving from a fragmented agency model to a high-velocity in-house marketing team that can move fast, experiment daily, and win.

The Role

This is not a "make it pretty" design role. This is a strategic creative position that sits at the intersection of brand, performance marketing, and customer psychology.

You'll own the entire creative output of iRealty's marketing function—from thumb-stopping social ads to sales-closing pitch decks. Your work will directly impact our ability to acquire customers, reduce CAC, and scale demo bookings from 1 per month to 15+.

You'll work directly with our Head of Marketing to translate growth strategy into visual execution, building on a brand that real estate agents recognise, trust, and choose over entrenched competitors.

What You'll Own1. Paid Media Creative

• Meta & LinkedIn Ads: Design scroll-stopping ad creatives that convert cold traffic into leads at <$50 CPL
• Creative Testing: Produce 5-10 ad variations per week to feed aggressive A/B testing cycles
• Performance Analysis: Review campaign data weekly to identify which creative angles (Fear vs. Greed vs. Logic) drive the lowest CPL and highest demo conversion
• "Ugly Ad" Execution: Create authentic, lo-fi video ads that break through polished B2B noise (think UGC-style, not stock photography)
• Format Diversity: Design static images, carousels, video ads, and Instagram Reels optimised for each platform's algorithm

2. Brand Development & Positioning

• Visual Identity: Evolve and maintain iRealty's brand system (colors, typography, imagery style, tone)
• Competitive Differentiation: Ensure our visual language communicates "smarter, not harder" positioning vs. competitors like ActivePipe and Rex Software
• Brand Guidelines: Create and maintain a living brand playbook that scales with the team
• Asset Library: Build and organise a centralised creative library (templates, icons, stock footage) for rapid production

3. Sales & Marketing Collateral

• Case Studies: Design data-driven success stories that prove ROI (e.g., "How Agent X generated 5 listings in 30 days")
• Sales Decks: Build persuasive pitch presentations for demos and enterprise deals
• One-Pagers: Create high-impact product sheets, feature comparisons, and pricing guides
• Email Templates: Design GoHighLevel email templates that look professional but feel personal
• Webinar Assets: Build registration pages, presentation slides, and post-webinar follow-up materials

4. Social Media & Content

• Content Scheduling: Plan and schedule posts across LinkedIn, Facebook, and Instagram using GoHighLevel or similar tools
• Social Templates: Create reusable templates for quotes, stats, and announcements
• Community Building: Design graphics that encourage engagement (polls, Q&As, behind-the-scenes)
• Competitor Monitoring: Track what competitors are doing visually and identify gaps we can exploit

5. Video Production & Editing

• Short-Form Video: Shoot, edit Reels and social videos
• Ad Footage: Shoot and edit raw video from founders/team into compelling 15-30 second ad spots
• Collaboration: Work with videographers on larger projects, handling overflow and rapid-turnaround edits yourself

Must-Have SkillsTechnical Proficiency

• Canva: Expert-level for rapid production and template creation
• Figma: Comfortable with design systems, prototyping, and component libraries
• Video Editing: Proficient in CapCut, Premiere Pro, or Final Cut Pro for short-form content
• Social Scheduling Tools: Experience with Meta Business Suite, Google Ads and GoHighLevel
• CRM Familiarity: Comfortable working inside tools like GoHighLevel, Clickup

Creative Strategy

• Performance Marketing Mindset: You understand that beautiful design means nothing if it doesn't convert
• Data Fluency: You can read a Meta Ads Manager report and identify which creative is winning (and why)
• Copywriting Literacy: You know that great design amplifies great copy (and can collaborate effectively with copywriters)
• Persona Understanding: You can design for different audience segments (e.g., Commission Agents vs. Selling Principals) with distinct pain points

Workflow & Systems

• Fast Iteration: You can produce 10 ad variations in a day, not a week
• Asset Organization: You build systems (file naming, version control, templates) so others can self-serve
• Documentation: You create SOPs for repeatable tasks (EOS requirement)
• Feedback Integration: You can take direction like "make it feel less corporate" and translate that into actionable design decisions

Nice-to-Have Skills

• Video Capture & Photography: Comfortable shooting video and photos on iPhone or DSLR for content creation
• Motion Graphics: After Effects or Lottie animation skills for elevated social content
• Web Design: Basic HTML/CSS knowledge or experience designing WordPress pages and email templates
• Illustration: Custom iconography or spot illustration capabilities
• 3D Design: Blender or Spline skills for differentiated visual assets

Who You Are

You're a Hybrid: You combine the artistic sensibility of a designer with the ruthless pragmatism of a growth marketer. You care about aesthetics, but you care more about results.

You Move Fast: You'd rather ship 10 good-enough creatives and learn what works than spend a week perfecting one "perfect" design. You understand velocity beats perfection in digital marketing.

You're Self-Sufficient: You don't need hand-holding. Give you a brief ("design an ad targeting principals worried about agent retention") and you'll come back with 3 options and a POV on which will work best.

You're Curious: You ask questions like "What did the last campaign convert at?" and "Which competitor's creative is outperforming ours?" You use data to inform design decisions.

You're Collaborative: You work closely with the Head of Marketing, SDRs, and Sales to understand what's working in the field and adapt creative accordingly.

Practical Details

Employment Type: Full-Time

Location: Brisbane-based, In-Office

Reports To: Head of Marketing

Tools You'll Use:

• Design: Canva, Figma
• Video: CapCut, Premiere Pro, or Final Cut Pro
• Project Management: ClickUp
• CRM/Marketing Automation: GoHighLevel
• Social Scheduling: Meta Business Suite, GoHighLevel, LinkedIn
• Analytics: Meta Ads Manager, Google Ads, GA4, Mixpanel