Creative Marketing Specialist

Description:

About the Role

Marketing at NightOwl exists to help more people come together and create lasting memories. We build campaigns that drive real results for venues and create meaningful brand value over time.

The Creative Marketing Specialist is responsible for producing high-quality creative work that drives commercial outcomes - graphic design, visual identities, video content, and campaign assets. You'll also build the systems, templates, and processes that enable others to maintain quality and consistency across our brands.

This is not just execution. You'll contribute strategic creative thinking to solve complex business problems, work directly with our Creative Lead to brief and manage contracted designers, and help shape the visual language that defines how NightOwl brands show up in market.

In this role, you'll also lead marketing for one or more NightOwl entertainment brands - building relationships, shaping strategy, and delivering results from end to finish.

NightOwl operates some of Australia's most exciting hospitality and entertainment destinations. We also have more fantastic national brands launching throughout 2026 and 2027. NightOwl is on a massive upswing, and there's genuine career potential as the portfolio expands.

This multi-brand structure means you'll navigate distinct positioning, visual identities, and customer segments - often simultaneously. Each brand has its own creative requirements and personality, giving you the opportunity to work across diverse creative styles and formats.

This is a fast-paced and ever-changing environment, full of big personalities and unexpected turns. You'll need to stay adaptable, communicate clearly with stakeholders, and maintain quality even when priorities shift.

Everyone on the team works across four key areas:

• Strategy and collaboration with leadership, venue managers and stakeholders
• Generalist execution and day-to-day delivery on your brand/s
• Specialist contribution in one focus area - for this role, creative design, visual identity, and production capacity
• You'll also support the wider team with your expertise, playing a hands-on role in keeping projects moving when priorities shift or capacity needs adjusting

Our structure is clear, our tools are solid, and we've invested heavily in process so the team can focus on doing great work that actually makes a difference. What we need now is creative depth - people who can think strategically about creative solutions, produce excellent work at pace, and build infrastructure that multiplies the team's impact.

You'll split your time between our Nedlands office (where the marketing team is based) and working on-site at venues with stakeholders, venue managers, and operations teams.

What You'll Do

Brand Account Coordination

• Be the primary marketing point of contact for a portfolio of NightOwl brands
• Build solid relationships with venue managers, understand their commercial goals and emotional drivers
• Plan and lead strategic marketing activity tailored to each brand
• Coordinate with internal team members, interdepartmental stakeholders, freelancers and keep delivery smooth
• Own the outcome and ensure results are delivered

Creative Thinking & Execution

• Solve complex business and marketing problems through creative concepting and strategic thinking
• Articulate creative vision clearly to stakeholders, the Creative Lead, and external partners
• Execute creative work across formats - whether your specialty is design, video, or both
• Produce work that's varied, strategic, and tied to outcomes - not repetitive production
• Develop ideas that are fresh, on-brand, and commercially effective
• Produce multiple creative versions for A/B testing to optimize performance
• Work with the Creative Lead and Content Coordinator to brief, manage and direct contracted creatives
• Build templates, systems, and reusable resources that help the team maintain quality while moving faster

Project Management & Execution

• Brief, scope, and manage creative projects end to end
• Maintain alignment on timelines, priorities, and quality
• Anticipate problems and solve them early through clear communication
• Identify ways to improve tools, workflows, and systems

Who You Are

• Strong portfolio demonstrating creative thinking and execution across multiple formats (graphic design, video production, or both)
• 3+ years experience in marketing or creative roles
• Confident communicator who can work directly with stakeholders and contribute to strategy discussions
• Strategic creative thinker - you understand how creative decisions drive business outcomes
• Equally comfortable concepting high-level creative direction and executing hands-on production
• Flexible and adaptable - you can maintain quality output while shifting between brands and priorities
• Systems thinker who builds infrastructure, not just individual outputs
• Organised, reliable, and self-sufficient - you take initiative to solve problems rather than waiting to be told what to do.
• Someone who brings energy, clarity, and a sense of ownership to the work
• You have a bias toward action - you move things forward rather than waiting for perfect conditions

Bonus Points

• Experience in hospitality, entertainment, nightlife (bonus points if you've worked in-venue before as well)
• Hands-on familiarity with: Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects) Canva Webflow or other no-code web design tools Salesforce Marketing Cloud Monday.com HIVO or similar creative asset management platforms Print production and vendor management

Why Join NightOwl?

• Work on some of Australia's most exciting entertainment and hospitality brands
• Deliver campaigns and materials that are actually exciting and interesting to produce
• Collaborate with high-energy and experienced leaders from other departments including production, sales and venue ops.
• Be part of a high-trust, high-output team where you're trusted to do your best work
• Use best in class tools and processes.
• Build systems, strategies, and campaigns that scale across a fast-moving venue network
• Generous staff discounts at our venues

The Way We Work

At NightOwl, we're not just ticking boxes. We're building things that haven't been done before. Our company values guide how we work:

• Think big
• Challenge the status quo
• Data over opinions
• Constant and transparent feedback
• Celebrate input
• We make the impossible possible

Inside Sales & Marketing, we've developed our own guiding principles that shape how we show up day to day:

• Journey before destination
• Kindness over niceness
• Use the expert
• Urgency, not recklessness