Description:
Shine is Australia's first nootropic functional drink brand, dedicated to providing natural, functional ingredients for better energy and hydration. With a focus on mental clarity, energy levels, and overall well-being, Shine is proud to offer Better Aussie Energy and Hydration beverages. There is nothing average about working at Shine where we encourage our team to Think. Feel. Do Better.
About the role
We have an exciting new opportunity for an Ecommerce & Digital Marketing co-ordinator to grow our online presence through various channels. Reporting to the Brand and Marketing Manager, key responsibilities include:-
- Managing the end-to-end ecommerce function (Shopify and Amazon) - improving user journey, management of customer communication, maximising conversion rates and AOV, promotional execution, pricing and inventory accuracy. Analysis of sell through rates and future forecasting.. Support on-site loyalty and retention execution, ensuring frictionless engagement with CRM, rewards, and re-marketing programs. Identifying new channels. Managing customer email flows.
- Partnerships - build and manage relationships with affiliates and content creators.
- Reporting & Insights - Track and report on key metrics: revenue, conversion, AOV, bounce rate, cart abandonment, LTV, and customer journey insights, using this information to make informed future decisions and guide both product prioritisation and promotional strategy
- Ownership of digital marketing execution - building campaigns through Meta, Google etc, analysis of success, making recommendations for improvements, monitoring spend remains within budget. Creating and testing scroll-stopping Meta ad creatives.
- Cross-functional collaboration - working closely with internal (Supply Chain, Marketing, Sales) and external (developers, platform partners) stakeholders
Qualifications & Experience
- 2 years experience in eCommerce marketplaces, preferably in FMCG and ideally within beverages, with a track record in conversion rate optimisation and growing online sales.
- Knowledge and experience of paid online advertising and digital marketing
- Experienced in using Canva, Klaviyo, Shopify, Amazon, Meta ads Manager
- Experience with SEO and SEM.
- Strong written, verbal and collaboration skills
You will be responsible for driving online sales growth, and executing strategic plans to achieve business objectives. Most importantly, you’ll work alongside a team of dedicated professionals that live and breathe our company values. Does this sound like you? We would love to hear from you! Apply to join us on our mission to Think. Feel. Do Better