Creative Strategist

Description:

Want to play a role in building the future of creativity at MECCA? MECCA is at a key moment in time, as we shape the vision for a creative team in a business where creativity sits at the very heart of all that we do.

The Role You Could Play

The Creative Strategist role plays a pivotal part in this future— transforming and leading the thinking that sits at the heart of MECCA’s biggest, most ambitious ideas, ensuring our creative work is grounded in research, insight, future thinking and a deep understanding of customers, culture, and the business. Sitting within the newly formed Creative Direction team and reporting to the Head of Creative Strategy, this role plays a critical part in early-stage ideation.

You’ll help define the problem worth solving, identify the opportunity worth pursuing, and set the strategic lens that guides creative development. Working closely with the Creative Lead, Head of Creative, the Creative Strategist connects brand, category, and trade, translating business ambition into clear, inspiring creative direction. This is a role for someone who likes being inside ideas, pressure-testing them, and helping them land with purpose and intent across MECCA’s channels.

What You’ll Do

Build the strategic backbone

• Researching the future of beauty, brand and retail- taking observations from across the world and approaching creative challenges with eyes wide open
• Developing insight-led creative strategies that are grounded in cultural and customer understanding
• Writing clear, inspiring creative briefs that articulate the objective, audience and opportunity- great writing skills are a must!
• Translate business goals and brand strategy into focused creative direction
• Spot cultural trends, tensions and truths that can spark distinctive ideas
• Balance long-term brand building with short-term campaign impact
  
  

Shape big ideas and brand moments

• Partner closely with the Heads of Creative Direction and Creative Leads from the earliest stages of ideation
• Help define the strategic role of campaigns and brand moments within the broader MECCA ecosystem
• Pressure-test ideas to ensure they’re clear, relevant and effective
• Support ideas as they evolve, from first thought to refined execution
  
  

Champion clarity

• Bring structure to complex or ambiguous briefs
• Help teams focus on what really matters (strategically and creatively)
• Ensure strategic intent stays intact as ideas move through development
  
  

Collaborate deeply

• Work closely with Marketing, Brand, Insights and Commercial teams to align inputs and priorities
• Partner with Design, Content and delivery teams so the strategy is understood and upheld
• Be a trusted strategic voice for creative and cross-functional stakeholders
  
  

Contribute to our creative culture

• Advocate for insight-led, idea-first thinking
• Encourage curiosity, learning and healthy debate
• Help build strong, collaborative ways of working between strategy and creative
  
  

What You Will Bring

• Experience in creative strategy, brand strategy or planning (agency or in-house)
• Writing creative briefs and supporting campaign or brand work
• Working closely with creatives, designers and storytellers
  
  

You bring strengths

• Sharp strategic and analytical thinking
• The ability to distil complexity into clear, inspiring insight
• A strong understanding of culture, consumer behaviour and brands
• Clear communication and the confidence to influence ideas
  
  

And the way you work matters

• Curious, thoughtful and collaborative
• Comfortable with ambiguity — you help shape the direction
• Confident contributing to creative conversations
• Motivated by building strong ideas, not just frameworks
  
  

Your Life At MECCA

Whilst we are singularly focused on our #CustomerFirst mantra, we know that wouldn’t be possible without an incredible team that is guided by our MECCA values and motivated each and every day to be solutions focused, innovative, collaborative and adaptable, and have a bit of fun along the way!

Some of our other team member benefits include:

• Professional development programs and first-class digitised learning offering
• Health and well-being initiatives
• Reward and recognition programs
• Access to bonus and incentive programs
• Generous discount to spoil yourselves and your immediate family, as well as a generous product allowance, subject to company policy
  
  

Benefits are subject to company policy, as updated from time to time.

There are also so many other ways in which you’ll be made to feel part of the MECCA story as we love to celebrate, surprise and delight our team along the way. To learn more about life at MECCA Brands, follow us on LinkedIn at MECCA Brands or @lifeatmecca and for all current opportunities, visit www.mecca.com.au/careers