Description:
Are you a motivated self-starter with a passion for sales and a love for the local community? We’re looking for an Area Sales Manager to represent Casella Family Brands in the Riverina – the very place our story began.
[yellow tail] is enjoyed in over 2 million glasses daily worldwide, and is proudly produced by Casella Family Brands in Yenda, NSW. Casella has expanded into a multi-beverage business with a Brewery- Yenda Beer, Ampersand RTD and spirits, and a distribution partnership with Better Beer, serving all liquor industry channels.
This is more than just a sales role. It’s a chance to champion a proudly local brand, build strong relationships across the liquor industry, and make a real impact in the region we call home.
What You’ll Be Doing:
Building and nurturing strong relationships across retail, clubs, hotels, and restaurants.
Driving brand visibility and rate of sale across multiple categories.
Executing in-store promotional activities with excellence.
Negotiate Draught Beer Contracts and wine menus
Negotiating floor, fridge, shelf, and listing space to gain a competitive edge.
Launching new product developments with energy and precision.
Identifying new business opportunities and avenues for brand exposure.
What We’re Looking For:
2+ years of proven sales experience (wine industry experience is a big plus!).
A competitive, driven personality with a track record of delivering results.
Excellent communication and relationship-building skills.
Strong organisational skills and the ability to plan and prioritise.
Experience in developing promotional activities and using digital tools.
A passion for the Riverina region and a desire to represent a local success story.
Why Join Us?
A competitive remuneration package with a rewarding incentive scheme.
The opportunity to work with a family-owned wine business that values culture and community.
A chance to grow your career while staying connected to the region you love.
Ready to take the next step in your sales career – right here in the Riverina?
Apply now and become a key part of Casella Family Brands’s continued success in the region we’re proud to call home.
Advertised: 25 Jul 2025 AUS Eastern Standard Time
Applications close: 15 Aug 2025 AUS Eastern Standard Time