Description:
About Us
At Tag, we bring big ideas to life as an integrated creative, content and channel activation partner to brands all over the globe. We help our clients to stand out and sell more by providing end-to-end marketing solutions that see our teams originate, craft, amplify and reimagine content across all channels and platforms.
Why Join?
This is an opportunity to join one of Tag’s fasted growing regions globally. Our teams based across Sydney and Melbourne pride ourselves on our core values of integrity, innovation, trust, sustainability, growth, and accountability.
We realise these are easy to say but below is a snapshot of what this looks like each day here at Tag:
- 50% of our leadership team is female.
- 14% of our team have grown their careers from internship positions.
- 86% team retention over the past twelve months
- Strong career growth opportunities with twenty-five promotions in the past twelve months
- 3x official charity partners we have donated $30,000 in money and time
- DE&I Council organises regular events and social activities.
What we offer:
- Hybrid and flexible working
- An inclusive parental leave policy
- Investment in internal and external training opportunities
- A structured global mentoring program
Role Overview:
The Social Producer role is for those with strong experience in social content production, project management, and studio processes. You’ll be responsible for the end-to-end production of social-first content — from ideation and planning through to shoot, edit, and delivery — across platforms such as Instagram, TikTok, YouTube, LinkedIn, and emerging channels.
You will lead the execution of mid- to large-scale social and content shoots (both in studio and on location), managing all aspects including permits, props, locations, and talent. You’ll balance creative innovation with production discipline — maintaining budgets, timelines, and clear communication with both internal teams and external stakeholders.
Operating in a fast-paced, always-on environment, you’ll also need to mobilize quickly in response to trending moments and cultural conversations — producing reactive, platform-native content at speed without compromising quality.
Working closely with creative, strategy, and account teams, you’ll deliver agile, high-quality, and platform-native content that drives engagement and cultural impact. The development focus will include large-scale integrated campaigns as well as social-first activations to support broader business growth and creative excellence.
Key Responsibilities:
- End-to-end project scoping and delivery of social-first campaigns and retainer work
- Day-to-day management of content production including shoot planning, scheduling, and on-set execution
- Permit applications, location management, and coordination of production logistics
- Talent and influencer sourcing, negotiation, and management within budget parameters
- Budget ownership, cost tracking, and reconciliation for all owned projects
- Traffic and resource management to ensure projects are adequately supported and delivered on time
- Development and management of production runsheets and timelines to ensure efficient execution
- Internal and external communication throughout all stages of production
- Produce a range of social-first content from high-production shoots to quick-turnaround, lower-fi, and reactive content as required.
- Demonstrate speed and agility in responding to emerging trends, social moments, and platform opportunities.
- Collaborate with creative and strategy teams to bring social concepts to life
- Partner with clients to understand business goals, offering innovative and platform-appropriate solutions
- Assist with large-scale integrated campaign production and social amplification
- Foster a collaborative, high-performing team culture through mentorship and feedback
- Support influencer and community management strategies alongside client and social teams
- Stay current with emerging social trends, tools, and technologies to enhance production workflows
- Identify opportunities to improve social content delivery and creative efficiency
- Help evolve Tag’s social content offering and explore new partnerships, creators, and formats
- Develop best practices for social production and champion excellence in execution
- Champion a culture of speed, adaptability, and innovation in social production to ensure content remains timely, relevant, and impactful.
This job description outlines the duties and responsibilities of the role and the necessary skills and knowledge required to perform them as of the date it was created. Tag accepts that this job description may change as the role evolves and the individual may be asked to support other duties as required.
How to apply
If the above sounds right for you, simply click on "Easy Apply" and provide us with your full resume and salary expectations.
Don’t let self-doubt get in the way of what could be a great opportunity. We know from research that many women and people from diverse backgrounds may not put themselves forward unless they believe they tick every box.
If this job description doesn’t quite fit your experience, but you have an appetite to be part of Tag, please do still get in touch. We are always keen to meet with talented individuals from across our industry.
All information provided will be treated in strict confidence and used solely for recruitment purposes.