Description:
Role Overview
We're looking for a Strategic and Comms Planning Lead to join our strategy team. This role will report into the Head of Product. Someone who’s just as comfortable crafting upstream strategic thinking as they are mapping out the downstream realities of channel, media, and content execution.
This role is all about helping to shape ideas people feel and then plotting the path for how they connect and build in the real world and through media.
You’ll uncover sharp insights, help fuel ideation, and collaborate cross-functionally to ensure strategy doesn't sit on a deck — it moves through every impression a brand makes.
You will play both “architect and hands on doer” - building the strategic connections discipline, demonstrating its impact, and providing best in class connection planning delivery.
You’ll design tools and systems for connection planning across CP’s Impact, Imagination & Impressions model. Your leadership will drive excellence in comms planning, lift team capability, and inspire connected thinking that helps fuel agency growth.
Why this role matters:
This role ensures ideas don’t just exist in silo, but earns its place in culture using the owned, shared, earned, paid and partner ecosystems. It translates creative ambition into actionable strategies that make our work both famous and effective - not just seen.
Responsibilities
- Lead integrated strategies: Drive the development of brand and/or connections strategies for existing and prospective clients across hero channels.
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- Translate strategy into action: Be the guiding strategic voice that translates client’s brand (& silo’d channel strategies) into clear, actionable comms ecosystems that connect the dots between commercial impact and creative idea.
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- Drive collaboration: A guiding strategic partner for all CP disciplines heads (Social, Earned, Media, Creativity), client teams & their agency villages to identify innovative connections opportunities that maximise attention and action.
- Inspire clients: Lead strategic conversations that help senior stakeholders understand how connection strategy drives both creative and commercial outcomes.
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- Unlock opportunities: Build strong relationships with media partners and platform reps to unlock new tools, formats, and opportunities.
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- Inspire Growth: Contribute to new business pitches and build CP’s industry reputation with a clear, compelling point of view on connection strategies.
- Write compelling impact case studies.
- Build the discipline: Utilising CP’s existing philosophy establish the frameworks, processes & outputs of connections/brand planning across the agency. And ensure that it is delivered with best in class quality & consistency.
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- Elevate capability: Build confidence and expertise in connections thinking across the agency. Mentor client service team in delivering connections craft and, as the business/discipline demands expands, lead the recruitment and development of new strategic talent
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- Champion integration: Collaborate with key agency leads to make connections, thinking a natural part of every hero project.
This role isn’t just about championing a discipline for CP, it’s about creating shared value across all functions.
- For Client Service Teams: Strategic strength in client relationships - less reactivity, more proactive, connected planning that further positions the team as trusted advisors.
- For Creative Teams: Freedom to expand - a clear sense of where ideas live and how they show up, helping creative work stretch further and land stronger.
- For Channel Specialists: True partnership - ensuring channel expertise helps shape ideas rather than just activate them.
- For Production/Operations: Efficiency and foresight - earlier clarity on what’s needed where, meaning smoother roll out, fewer surprises.
- For Clients: Confidence and alignment - that every idea is connected and integrated across all channels, ensuring creative thinking drives measurable impact.
About Connecting Plots
Who is Connecting Plots?
Everything a brand does tells a story and we believe the most successful brands are those who connect their story perfectly across everything they do. That’s where we fit in.
We’re an Effie awarded creative agency who connect all the plots in a brand’s story by combining brand, media, creative and production thinking under one roof.
A Creative Agency Where Old Meets New…
Sometimes to pioneer the future we must look back to what’s worked in the past.
We’re a motley crew of old school thinkers and new world dreamers. A deliberate blend of advertising, entertainment, media, digital and production people who apply proven advertising practices with new media thinking to make every nook and cranny of the marketing mix work as hard as possible.
It’s why we give as many fucks about killer EDM’s as we do about making great ads.
Why Work With Us?
We promise that when your time at CP comes to an end you’ll be better off for it. You’ll see the world and the industry from a different perspective. You’ll become obsessed with business impact through brilliant imaginative ideas that are brought to life perfectly in every single impression.
You’ll enjoy every day in a high performing team with no bullshit culture that genuinely wants to change the industry for the better and cares for nothing more than making great work and getting greedy after results. For us results are what matter. It’s our crack pipe. If you want to work for an agency that prioritises awards over results or the happiness of people then we’re not the place for you.
We have official partnerships with all the major platforms such as Google / YouTube (aka the internet), Meta, Snap and TikTok. This means we’re always on the bleeding edge of what’s next (and we all know these guys love an update). We also have an always on approach to development and training across all departments.
We’re a values led culture with a commitment to creating a culture of freedom and responsibility. We’re 3 days in - 2 days at home. And that’s important. We’re a creative business and we need to be together to solve things and to make a mess. But not all the time. Work from home time is for getting things done with mandatory, company wide internal meeting block-outs.
If we’ve sparked your interest, please introduce yourself by submitting a cover letter and CV to sophia@connectingplots.com. Tell us why you’re interested and what capability you bring. We look forward to hearing from you!