Creative Strategist

Description:

Buttr is a performance-led creative marketing agency built around a simple belief:

great ad creative is a system, not a stroke of luck.

We partner with ambitious brands to turn performance insights into creative that actually moves the needle. As we scale, we’re investing heavily in our internal operating model - what we call the Creative Engine - to ensure our work is high quality, repeatable, and commercially effective.

We’re now looking for a Creative Strategist to join the team and help deliver performance-led creative across our client portfolio.

Creative strategy comes naturally to you - but you’re just as comfortable executing as you are thinking.

You’re someone who enjoys taking performance insights, understanding the problem we’re solving, and turning that into creative concepts that make sense and perform. You care about why something will work, not just how it looks.

This role is not about managing people or setting company-wide standards. Instead, it’s about owning creative work end-to-end for a set of accounts - from insight and idea through to execution and iteration.

You’ll work closely with our Performance team and Creative Lead, and you’ll have real ownership over the creative output you produce.

• Translating performance insights into creative concepts and angles
• Developing creative hypotheses for paid campaigns
• Producing creative assets (static, copy, concepts, briefs)
• Iterating on creative based on performance feedback

• Working closely with Performance Strategists to understand what’s driving results
• Participating in Creative WIP sessions and internal reviews
• Taking feedback on board and applying it thoughtfully
• Contributing to creative learnings over time
• Working with and briefing third party contractors or internal designers

• Owning creative output for your assigned accounts or initiatives
• Ensuring work is delivered clearly, on time, and to brief
• Flagging risks, blockers, or ambiguity early

• Setting team-wide creative standards
• Acting as an Account Manager or owning client relationships
• Making media-buying or optimisation decisions

This role is about strong creative ownership.

• 2+ years experience in creative strategy, content, or performance-led creative
• Strong understanding of paid social or digital acquisition creative
• Comfortable with both ideation and execution
• Able to explain creative decisions and tie them back to performance outcomes
• Clear communicator and collaborative team member

• Curious, strategic, and commercially aware
• Comfortable owning your work end-to-end
• Open to feedback and focused on improvement
• Calm, reliable, and not ego-driven

Agency experience is a plus, but not essential if you’ve worked in a performance-focused environment.

• You’ll work on creative that actually gets tested and measured
• You’ll collaborate closely with performance teams, not be siloed
• You’ll have real ownership over your work and its outcomes
• You’ll be part of a team that values clarity, systems, and quality
• You’ll work with brands you genuinely want to be associated with

If this sounds like the kind of role you’d thrive in, we’d love to hear from you.

Please note: This is a full-time role based out of our Sydney office. Only shortlisted candidates with full work rights will be contacted.