Description:
Beyond Bank is an organisation with long-standing community credentials and impact. Join the movement and become a key leader as part of Australia’s leading community bank.
Beyond Bank is one of Australia’s largest member owned mutual banks, recognised for its strong community heritage and sector leading B Corp certification. With a broad footprint and a commitment to people led and technology enabled products and services. We offer a supportive, inclusive environment where colleagues can continue to grow and thrive. At the core of our strategy are our members and communities.
The Chief Product & Marketing Officer Role
The Chief Product & Marketing Officer (CPMO) is a key member of the Executive Leadership Team and is accountable for shaping and delivering Beyond Bank’s enterprise-wide product, payments, marketing and brand strategies. The CPMO ensures BBA offers compelling, competitive, compliant and member-led products while building a strong, purpose-aligned brand presence across all channels. The role integrates product, pricing, experience, digital and brand strategies to support financial and member-value outcomes.
You will be a key leader in the organisation embracing and advocating our marketing positioning at every opportunity.
In this role, you will
- Lead creation and evolution of a member-centric product and payments strategy aligned to BBA’s strategic plan.
- Oversee product design, innovation, lifecycle management and responsible pricing frameworks.
- Ensure products meet regulatory obligations and deliver strong member outcomes.
- Lead development of a clear, differentiated brand strategy aligned to purpose and values.
- Drive integrated marketing strategies to support acquisition, retention and growth.
- Oversee digital, content, campaign and communication strategies.
- Embed member insights, research and behavioural data into product design and marketing programs.
- Champion seamless member journeys across product, digital and distribution channels.
- Lead development of value propositions supporting member financial wellbeing.
About you
- Alignment to values, behaviour and culture are foundational prerequisites.
- A personal sense of humility, understanding of personal strengths/weaknesses.
- A motivator for change and embracing of it.
- Possess a presence, not place approach to how you work and your connection and collaboration with others.
- Be a strategic and balanced big picture thinker and driver.
- Hold a laser like focus on the organisation’s purpose.
- Drive creative thinking & innovative mindset with the people around you.
- Possess mutual / cooperative values and thinking.
- Solid business acumen with sound judgement & decision-making prowess, driving value and values based performance mixed with a pragmatic mutual mindset.
- Hold sound risk management understanding and experience in its application.
- Committed to BBA (purpose driven, values based, community), and its positioning.
- Be resilience in your nature and approach and the ability to use setbacks to your advantage/opportunity.
- Have gravitas and authenticity which brings people along the journey.
Skills & Experience
- Proven executive leadership, ideally within financial services, community organisations, or related sectors.
- Extensive experience in building and managing strategic partnerships at an executive level.
- Success in shaping and delivering product and marketing strategy aligned to organisational goals.
- Proven ability to lead change and build capability.
- Strong advocacy, stakeholder engagement, and public affairs.
- Exceptional communication, negotiation, and relationship-building skills.
- Advanced analytical and strategic planning abilities.
- Strong understanding of Artificial Intelligence (AI) and its application within a member-centric banking environment.
Why work for Beyond Bank?
We welcome people that reflect the diversity of the communities in which we operate. We actively encourage Aboriginal and Torres Strait Islander peoples, people living with disability, LGBTQIA+ as well as culturally diverse community members to apply for our roles.
Beyond Bank is committed to creating an accessible recruitment process and employment experience. If you identify as a person living with disability and require adjustments to our online application, recruitment, selection and/or assessment process, or modifications for accessibility to our locations, please contact us at recruitment@beyondbank.com.au
Some of our other benefits include:
- Additional 3 paid work-life balance days.
- Paid community volunteer days to support a variety of community charities across Australia and close to your heart.
- Access to employee discounts, health and wellbeing initiatives, employee and family assistance, plus many more perks.
- A flexible and diverse working environment.
- Structured and unstructured career development opportunities, training and coaching.
By joining Beyond Bank, you will have the opportunity to work alongside talented professionals who will support and encourage you to achieve your full potential. If you are passionate about people and want to make a genuine difference, we would love to hear from you.
What does our recruitment process look like?
The process can include a phone screen, video interview, virtual or face-to-face interview, psychometric testing, and all relevant background checking.
To find out more about Beyond Bank visit beyondbank.com.au or for more information and a confidential conversation, please contact us at recruitment@beyondbank.com.au
As a certified B Corp we are using our business as a force for good.
We kindly request that recruitment agencies do not contact us regarding this vacancy. We are managing this recruitment process internally and do not require support at this time.
We are unable to accept email applications, please ensure that you submit your application via the online portal. If you encounter any issues, please contact us on the above listed email address.
By applying for this opportunity you are providing consent for Beyond Bank Australia to conduct all pre-employment screening checks (APRA, ASIC, Bankruptcy, National Criminal History Check, VEVO, Adverse Media Check and Reference Checks) at the expense of Beyond Bank Australia.