Description:
OVERVIEW
The Community and Partnerships Coordinator is the "Brand Pulse" and "Creative Voice" of Alf the Label. Reporting directly to the CEO/Founder, you are responsible for bridging the gap between high-level brand storytelling and community data.
This role is not just about community management; it is about strategic influence.
This is a dual-mandate role: Acquisition (Growth) and Retention (Nurture). You aren’t just moderating a community; you are engineering it. You will implement viral strategies to attract new members, architect a "white-glove" concierge experience for our High-Value Customers, and lead the charge into the future of Live Commerce.
Working side-by-side with our Founder, you will act as a creative partner to build authority across both brand and personal channels. If you are a high-energy connector who thrives on data-driven creativity and understands that luxury is built on deep, authentic relationships, this is for you.
- Location: Fremantle Head Office (in-person role, not open to remote working)
- Reports To: CEO/Founder
- Core Hours: Full Time, 37.5hrs per week, roster flexible as needed (core hours 9am -3pm)
- Culture and Extraordinary Benefits: Access to Alf’s unique incentives program.
If you are as excited about this role as we are, please complete our 'vibe and fit' questionnaire at the below link as part of your application: https://forms.gle/3fQgwQd3afVmhs2y6
KEY RESPONSIBILITIES
CAMPAIGN STRATEGY
- Marketing Calendar: You will be influential in running the Global Marketing Calendar , designing high-impact campaigns and local activations that resonate deeply with the Alf community and drive consistent momentum.
- Strategic Growth: Ensure every campaign is aligned with our commercial goals while maintaining the "white-glove" premium feel our customers expect.
SOCIAL ARCHITECTURE AND VOICE
- Founder Synergy: Work directly with our Founder to craft a sophisticated, witty voice for both the brand and her personal channels.
- Engagement Loops: Drive Instagram growth through interactive content and "comment-to-DM" automation.
- Community Connection: Lead our Private Facebook Group, turning "super-users" into brand advocates.
GROWTH, PR AND PARTNERSHIPS
- The Influencer Pipeline: Proactively scout and manage our UGC creators and strategic gifting programs.
- Strategic Alliances: Build partnerships with other luxury brands for audience cross-pollination.
- US PR Liaison: Synchronise our global launch calendar with our US agency to prime the American market.
WHITE-GLOVE CONCIERGE
- Tier 3 Nurture: Provide bespoke, "white-glove" support for high value customers, maximising their lifetime value.
- Sentiment Mining: Spend time in the "trenches" of customer service to spot trends, friction points, and marketing hooks.
- Data-Driven Strategy: Use post-purchase surveys to fuel our Klaviyo segmentation and email strategy.
BRAND CREATIVE AND LIVE COMMERCE
- Live Shopping: Lead the roadmap and execution for IG/FB Live events—turning social feeds into real-time revenue.
- Creative QC: Oversee shoot management and talent sourcing to ensure every asset reflects the Alf luxury aesthetic.
- Reputation Management: Drive our 5-star review ecosystem across Google and Shopify.
QUALIFICATIONS AND EXPERIENCE
- Exceptional creative copywriting skills with the ability to seamlessly pivot between a sophisticated luxury brand voice and an authentic "Founder" persona.
- 3+ years of experience in high-end community management or social media strategy, with a proven track record of growing digital tribes (not just moderating them).
- Proven experience identifying, vetting, and managing influencer relationships and strategic brand partnerships that deliver measurable UGC and ROI.
- The ability to interpret customer data (surveys, purchase history, and Shopify analytics) to identify trends and suggest high-converting audience segments.
- Deep technical and strategic understanding of Instagram, Facebook, and emerging Live Shopping platforms.
- A natural "people person" who thrives on building long-term relationships with high-value VIPs and creative partners.
CULTURE & EXTRAORDINARY BENEFITS
At Alf the Label, we believe that a high-performance brand is built by high-vitality people. We don’t just offer a job; we offer a lifestyle-aligned career that respects your individuality, your health, and your life outside the office.
As a member of our Perth-based team, you will have access to the following unique incentives:
- The "Inclusive Calendar" (Flexible Public Holidays)
- The "Wellness & Vitality" Stipend
- "Alf Ambassador" Handbag Allowance
- "Bowie-Approved" Paw-ternity Leave
- Birthday Leave & Life Admin Mornings
- The "Founder’s Library" Professional Growth Fund
- Excellence Rewards & Team Rituals
ABOUT ALF
Based in Fremantle, Western Australia, Alf is an award-winning contemporary accessories brand built on the philosophy that luxury, style, and function should never be mutually exclusive. While our heart is in Australia, our footprint is global; we have cultivated a dedicated international community, with the majority of our customer base now located throughout North America. What began as a focus on versatile motherhood solutions has evolved into a global movement that champions the multifaceted modern woman through every life stage—from career and travel to parenting and everyday adventures.
Guided by a commitment to slow fashion and attainable luxury, Alf combines premium materials with expert craftsmanship to create pieces built for a lifetime. Our multi-award-winning range, embodies our mission to simplify the complex journey of modern life. We are more than just fashion accessories, we are a design-led brand dedicated to ensuring women across the globe can carry themselves with confidence, ease, and effortless style.
Please complete our 'vibe and fit' questionnaire at the link below as part of your application: https://forms.gle/3fQgwQd3afVmhs2y6